Skip to content

Regional Ambassadors — Drupal Switzerland

Draft — March 2026

Concept

Regional ambassadors are trusted community members who promote Drupal Switzerland activities — meetups, events, DMC — in their local area. They are the human face of Drupal Switzerland outside Zürich, and a key part of the personal invitation strategy for DMC27.

This directly addresses a known gap: the Romandie / Geneva region is underrepresented at Mountain Camp, and Bern has its own community that benefits from a local point of contact.

What ambassadors do

  • Promote Drupal Switzerland events (meetups, sprints, DMC) in their region
  • Organise or co-organise local meetups (at minimum 1–2 per year)
  • Recruit attendees for Mountain Camp using the personal invitation approach
  • Act as the first point of contact for people in their region discovering the community
  • Feed local news, topics, and contacts back to the core team

Target regions

Region Ambassador Status Notes
Zürich TBD 🔲 To identify Largest community, already active
Bern TBD 🔲 To identify Swiss capital, government sector relevant for data sovereignty track
Romandie (Geneva/Lausanne) Nico (French Drupal community) 🔲 To contact Josef mentioned as outreach contact; key gap for DMC27
Basel TBD 💡 Future Could add once core regions covered

What ambassadors get

  • Official Drupal Switzerland ambassador title
  • Free ticket to Mountain Camp
  • Drupal Switzerland swag
  • Support from the core team for local event organisation (promotion, logistics advice)
  • Recognition on drupal-switzerland.ch and DMC event materials

Connection to DMC27

The ambassador program feeds directly into two DMC27 strategies:

  1. Personal invitation approach — Ambassadors know their communities personally. They are the most credible people to send a one-to-one invitation: "I think you'd love Mountain Camp, and here's why."

  2. Romandie growth target — The 2027 planning explicitly lists Romandie as an underserved audience. A Romandie ambassador is the most direct way to reach that community.

Tasks to get started

  • Define ambassador role formally (this doc as starting point)
  • Identify candidate for Romandie ambassador — contact Nico (Josef)
  • Identify candidate for Bern ambassador
  • Identify candidate for Zürich ambassador (separate from core team)
  • Add ambassador recognition to DMC27 marketing materials
  • Link ambassador program to Mautic meetup series — each region hosts at least one event per year

Mautic meetup series as ambassador activation

The Zürich Mautic meetup (May 2026) is the pilot. If successful, the model extends: - Bern gets a meetup (topic TBD, likely more government/open data focused) - Romandie gets a French-language meetup

Each regional meetup is organised by or with the local ambassador. This gives ambassadors something concrete to do and a reason for the community to engage with them.

Related: communication-strategy.md (personal invitation approach), target-audience.md (Romandie growth target), mautic-meetup-zurich-2026.md