Current Social Media Account Analysis¶

Baseline metrics and recommendations for @drupalch and @mountaincampch accounts

Account Overview¶

Drupal Switzerland (@drupalch)¶

Platforms: - Twitter/X: @drupalch - LinkedIn: drupal-switzerland (company page) - Mastodon: @mountaincampch@drupal.community (shared with @mountaincampch) - Instagram: @drupalch

Purpose: - General Swiss Drupal community content - Year-round engagement - Broader than just Mountain Camp

Mountain Camp (@mountaincampch)¶

Platforms: - Twitter/X: @mountaincampch - LinkedIn: drupal-mountain-camp (showcase page under drupal-switzerland) - Facebook: drupalmountaincamp - Mastodon: @mountaincampch@drupal.community - Instagram: @drupalch (shared with @drupalch) - Bluesky: drupal.ch (shared with @drupalch)

Purpose: - Event-specific content - Mountain Camp 2027 promotion - Conference updates and announcements

Account Analysis Checklist¶

To be completed by team with account access

For Each Account, Document:¶

1. Current Followers/Connections - [ ] Total follower count - [ ] Follower growth rate (last 6 months) - [ ] Follower demographics (location, interests) - [ ] Quality of followers (real vs bots)

2. Content Performance - [ ] Post frequency (current) - [ ] Average engagement rate - [ ] Top performing posts (last 3 months) - [ ] Best performing content types

3. Account Health - [ ] Profile completeness (bio, photo, header, links) - [ ] Branding consistency - [ ] Link destinations working? - [ ] Pinned post current?

4. Hashtag Usage - [ ] Current hashtags used - [ ] #MountainCamp vs #DrupalMountainCamp usage - [ ] Hashtag performance data

5. Community Engagement - [ ] Average response time to mentions - [ ] Community sentiment - [ ] Active conversations - [ ] Influencer relationships

Twitter/X: @drupalch¶

Profile Audit¶

Current Status (To be filled in): - Handle: @drupalch - Display Name: [Check current] - Bio: [Copy current text] - Location: [Check current] - Website: [Check current] - Header Image: [Describe current] - Profile Picture: [Describe current] - Pinned Tweet: [Check current]

Metrics to Collect: - Total Followers: _______ - Following: _______ - Total Tweets: _______ - Account Age: _______ - Average Tweet Impressions: _______ - Average Engagement Rate: _______ - Top Tweet (last month): [Link + engagement]

Recent Activity: - Last post date: _______ - Post frequency: _______ posts/week - Content mix: (Percentages of different content types) - Announcements: ____% - Community content: ____% - Retweets: ____% - Replies: ____%

Profile Optimization Recommendations¶

Bio: Recommended format:

🇨🇭 Swiss Drupal Community | Open Source Enthusiasts
🏔️ Home of @mountaincampch - March 2-4, 2027 in Davos
🔗 drupal.ch | #Drupal #OpenSource

Header Image: - Use Mountain Camp 2027 branding - Include date (March 2-4, 2027) - Include Davos mountain imagery - Brand colors consistent with website

Pinned Tweet: Should be one of: 1. Mountain Camp 2027 announcement with registration link 2. Featured speaker announcement 3. Early bird deadline reminder (when relevant)

Update frequency: - Minimum 3-4 tweets per week - Increase to daily during campaign phases - Live coverage during Mountain Camp event

Twitter/X: @mountaincampch¶

Profile Audit¶

Current Status (To be filled in): - Handle: @mountaincampch - Display Name: [Check current - recommend "Mountain Camp 2027"] - Bio: [Copy current text] - Location: [Recommend "Davos, Switzerland"] - Website: [Should be drupalmountaincamp.ch] - Header Image: [Describe current] - Profile Picture: [Describe current - should be MC logo] - Pinned Tweet: [Check current]

Metrics to Collect: - Total Followers: 481 - Following: _______ - Total Tweets: _______ - Account Age: _______ - Average Tweet Impressions: _______ - Average Engagement Rate: _______ - Top Tweet (last event): [Link + engagement]

Activity Patterns: - Last post date: _______ - Event posting pattern: (Active only near events or year-round?) - Post frequency during events: _______ posts/day

Profile Optimization Recommendations¶

Bio: Recommended format:

🏔️ Mountain Camp 2027 | March 2-4, 2027
📍 Davos Congress Centre, Switzerland
🎤 3 Days of Drupal Excellence
🎟️ Register: drupalmountaincamp.ch
#MountainCamp #Drupal

Display Name: - Current event year: "Mountain Camp 2027" - Update annually: "Mountain Camp 2028" etc.

Header Image: - DMC27 branded header - Event dates prominent - Beautiful Davos imagery - Call-to-action (Register Now)

Pinned Tweet: Priority based on phase: 1. Now - August: Registration open announcement 2. August - October: CFP open + Early Bird deadline 3. November - January: Schedule announcement + Final tickets 4. February: Countdown + Final logistics 5. During Event: Live coverage thread 6. Post-Event: Thank you + highlights

LinkedIn: drupal-switzerland¶

Company Page Audit¶

Current Status (To be filled in): - Company Name: drupal-switzerland - Tagline: [Check current] - About Section: [Copy current] - Website: [Check current] - Industry: [Check current] - Company Size: [Check current] - Specialties: [Check current] - Cover Image: [Describe current] - Logo: [Describe current]

Metrics to Collect: - Total Followers: _______ - Employee Connections: _______ - Follower Demographics: _______ - Average Post Reach: _______ - Average Engagement Rate: _______ - Top Post (last month): [Link + engagement]

Content Analysis: - Post frequency: _______ posts/week - Content types: (Mix of posts) - Articles: ____% - Updates: ____% - Videos: ____% - Photos: ____%

LinkedIn Optimization Recommendations¶

About Section:

The Swiss Drupal Community connects developers, agencies, and organizations 
using Drupal in Switzerland.

We organize:
🏔️ Mountain Camp - Annual Drupal conference in Davos (March 2-4, 2027)
🤝 Local meetups and community events
📚 Knowledge sharing and collaboration

Join our community of open source enthusiasts!

Website: drupal.ch
Conference: drupalmountaincamp.ch

Specialties: - Drupal Development - Open Source CMS - Web Development - Digital Experience Platforms - Community Events - Professional Development

Cover Image: - Feature Mountain Camp 2027 until event - Update to Mountain Camp 2028 after - Professional, high-quality design - Include dates and location

Posting Strategy: - 3-5 posts per week - Professional tone - Mix of: company updates, industry news, community highlights - Tag speakers and sponsors

LinkedIn: drupal-mountain-camp¶

Showcase Page Audit¶

Current Status (To be filled in): - Page Name: drupal-mountain-camp - Parent Page: drupal-switzerland - Tagline: [Check current] - About: [Copy current] - Cover Image: [Describe current] - Logo: [Describe current]

Metrics (LinkedIn analytics, May 2025 - May 2026): - Total Followers: 448 - New followers (past 365 days): 21 (all organic, no paid promotion) - Average new followers/month: ~1.75 - Average Post Reach: _______ - Average Engagement Rate: _______

Note: Showcase pages have limited features compared to company pages

Audience Demographics (LinkedIn analytics, May 2026)¶

Based on total current followers who have filled in their profile.

Top locations:

Job function:

Seniority:

Industry:

Company size:

Key takeaways: - Audience is overwhelmingly technical (Engineering + IT = 55% of followers with known function) - Swiss-heavy but with significant European and Indian presence - Skews senior (Senior + Director + CXO + VP = ~59% of followers with known seniority) - Small-to-mid-size companies dominate (2-200 employees = ~53%), consistent with agency/freelance Drupal ecosystem - Industry mix is almost entirely tech: IT Services, Software Dev, and adjacent categories account for ~75%+ of followers

Showcase Page Recommendations¶

About Section:

Mountain Camp is Switzerland's premier Drupal conference, held annually 
in the beautiful mountain town of Davos.

🗓️ March 2-4, 2027
📍 Davos Congress Centre
🎤 3 days of sessions, workshops, and networking
💻 Contribution day
🏔️ Alpine inspiration

Join 100+ Drupal professionals from across Europe!

Register: drupalmountaincamp.ch

Posting Strategy: - Event-specific content only - Cross-post from main page when relevant - Increase frequency as event approaches - Focus on speakers, sessions, logistics

Instagram Analysis¶

Account Status¶

Current Status: - [x] Account exists for @drupalch — 139 followers - Mountain Camp shares the @drupalch account (no separate @mountaincampch account)

Profile Audit: - Username: drupalch - Display Name: _______ - Bio: _______ - Website: _______ - Profile Picture: _______ - Highlights: (List current story highlights) - Total Posts: 121 - Total Followers: 139 - Total Following: 188 - Average Engagement Rate: _______

Content Analysis: - Post frequency: _______ - Content types: - Photos: ____% - Videos/Reels: ____% - Carousels: ____% - Top performing posts: (List top 3 with engagement)

Instagram Recommendations¶

Shared @drupalch account (used for both Drupal Switzerland and Mountain Camp):

Username: drupalch
Name: Drupal Switzerland
Bio:
🇨🇭 Swiss Drupal Community
🏔️ Home of Mountain Camp
🔗 drupal.ch
#Drupal #OpenSource #Switzerland

Content Strategy: - Visual-first platform - Behind-the-scenes content - Beautiful Davos photography - Speaker portraits - Event atmosphere - 3-4 posts per week - Daily Stories during event

Mastodon Analysis¶

Account Status¶

Current Presence: - [x] @mountaincampch@drupal.community — 66 followers - Drupal Switzerland shares the @mountaincampch@drupal.community account (no separate @drupalch account) - Instance: drupal.community

Mastodon Recommendations¶

Why Mastodon? - Growing Drupal community presence - Privacy-focused developers - Open source values alignment - Less noise than Twitter - More thoughtful engagement

Recommended Instance: - drupal.community - Drupal-specific Mastodon instance - Alternative: mastodon.social (general instance)

Shared @mountaincampch@drupal.community account (used for both Drupal Switzerland and Mountain Camp):

Display Name: Mountain Camp 2027
Bio:
🏔️ March 2-4, 2027 in Davos, Switzerland
🎤 3 Days of Drupal Excellence
🎟️ drupalmountaincamp.ch
#MountainCamp #Drupal #Davos

Posting Strategy: - Similar content to Twitter - More technical discussions acceptable - Engage authentically with community - Don't just cross-post from Twitter - 1-2 posts per day

Facebook Analysis¶

Account Status¶

• Account exists: facebook.com/drupalmountaincamp — 291 followers

Profile Audit¶

• Page Name: Drupal Mountain Camp
• Total Followers: 291
• Total Likes: _______
• Bio: _______
• Website: _______
• Cover Image: _______
• Average Post Reach: _______
• Average Engagement Rate: _______
• Post frequency: _______

Facebook Recommendations¶

About Section: - Update with DMC27 dates (March 2–4, 2027) and registration link - Keep consistent with other platform bios

Posting Strategy: - Event updates, speaker announcements, registration drives - Cross-post from LinkedIn where appropriate - Increase frequency as event approaches

Bluesky Analysis¶

Account Status¶

• Account exists: bsky.app/profile/drupal.ch — 54 followers (shared @drupalch account)

Profile Audit¶

• Handle: drupal.ch
• Total Followers: 54
• Bio: _______
• Website: _______
• Average Post Reach: _______
• Average Engagement Rate: _______
• Post frequency: _______

Bluesky Recommendations¶

Why Bluesky? - Growing open web / fediverse-adjacent audience - Strong alignment with open source values - Gaining traction among developers migrating from Twitter

Posting Strategy: - Similar content to Twitter/X and Mastodon - Technical discussions and community engagement welcome - 1–2 posts per day; more during event phases

Competitive Analysis¶

Similar Events to Monitor¶

DrupalCon Global: - Twitter: @drupalcon - LinkedIn: DrupalCon - Benchmark: ~15K Twitter followers - Lessons: Heavy speaker promotion, daily posting, strong visuals

Regional Drupal Events: - DrupalCamp Colorado - Drupal Developer Days - Drupal Europe - Benchmark: 500-2000 followers - Lessons: Community-focused, local engagement, regular updates

Other Tech Conferences (Alps): - Swiss PgDay - DevOps Days Zurich - Lessons: Swiss market engagement, multilingual content

Growth Goals¶

6-Month Goals (May - November 2026)¶

Twitter @drupalch: - Current: _______ followers - Goal: +20% growth - Target: _______ followers - Strategy: Regular posting, community engagement, event promotion

Twitter @mountaincampch: - Current: _______ followers - Goal: +30% growth (event-driven) - Target: _______ followers - Strategy: Speaker announcements, CFP, registration drives

LinkedIn drupal-switzerland: - Current: _______ followers - Goal: +25% growth - Target: _______ followers - Strategy: Professional content, speaker profiles, sponsor recognition

Instagram (if created): - Goal: 200+ followers by event - Strategy: Visual content, Stories, behind-the-scenes

Mastodon (if created): - Goal: 150+ followers by event - Strategy: Technical content, community engagement, open source focus

Engagement Benchmarks¶

Target Metrics by Platform¶

Twitter/X: - Engagement Rate: 5-8% (industry benchmark: 3-5%) - Impressions per Tweet: 1000+ (growing) - Click-through Rate: 2-4% - Retweets/Likes Ratio: 1:5 or better

LinkedIn: - Engagement Rate: 3-6% (industry benchmark: 2-3%) - Impressions per Post: 500+ (growing) - Click-through Rate: 1-3% - Comments: 5+ per post (quality content)

Instagram: - Engagement Rate: 3-5% (industry benchmark: 1-3%) - Story Views: 30%+ of followers - Saves/Shares: High-quality indicator

Mastodon: - Engagement Rate: 5-10% (smaller, engaged audience) - Boosts/Favorites: Quality over quantity - Replies: Meaningful conversations

Content Performance Tracking¶

Weekly Metrics to Monitor¶

For Each Platform: 1. Reach & Impressions - Total reach this week - Growth vs last week - Peak days/times

1. Engagement
2. Total engagements
3. Engagement rate

4. Top performing post

5. Follower Growth

6. New followers
7. Unfollows
8. Net growth

9. Follower quality

10. Link Clicks

11. Clicks to drupalmountaincamp.ch
12. Registration page clicks

13. UTM source attribution

14. Hashtag Performance

15. MountainCamp usage by others¶

16. Hashtag impressions
17. Community participation

Action Items for Account Analysis¶

Immediate (This Week):¶

• Access all accounts and document current metrics
• Fill in all "Current Status" sections above
• Take screenshots of current profiles
• Export follower lists (if possible)
• Review last 3 months of posts
• Identify top 5 performing posts per platform
• Note any brand inconsistencies
• Check all profile links work correctly

Short-term (This Month):¶

• Update profile bios with DMC27 information
• Create/update header images for all platforms
• Pin relevant tweets/posts
• Establish baseline metrics (save in spreadsheet)
• Set up Google Analytics tracking
• Choose and set up scheduling tool

Medium-term (Next 2 Months):¶

• Analyze content performance trends
• Identify content gaps
• Create content library (photos, graphics, templates)
• Build relationships with key Drupal influencers
• Monitor competitor accounts
• Test different content types
• Refine posting schedule based on performance

Account Health Checklist¶

✅ Healthy Account Indicators:¶

• Complete, optimized profile
• Consistent branding across platforms
• Regular posting schedule (3+ times/week)
• Responsive to mentions/comments (<4 hours)
• Growing follower base (organic growth)
• High engagement rate (above industry average)
• Diverse content mix (not just promotional)
• Active community interactions
• Current pinned content
• Working links

⚠️ Warning Signs:¶

• Incomplete profile information
• Inconsistent posting (sporadic)
• Low engagement rate
• High bot follower percentage
• No response to mentions
• Outdated pinned content
• Broken links
• Off-brand content
• Negative sentiment

Recommendations Summary¶

Priority 1: Profile Optimization¶

1. Update bios with DMC27 dates and info
2. Create professional header images
3. Ensure brand consistency
4. Pin relevant content
5. Check all links work

Priority 2: Baseline Metrics¶

1. Document current follower counts
2. Track engagement rates
3. Identify top-performing content
4. Set growth goals
5. Establish reporting cadence

Priority 3: Content Strategy¶

1. Implement posting schedule
2. Create content calendar
3. Set up scheduling tools
4. Build content library
5. Start regular posting

Priority 4: Community Building¶

1. Respond to all mentions
2. Engage with community content
3. Build influencer relationships
4. Encourage user-generated content
5. Monitor brand sentiment

Next Steps¶

1. Account Access: Gather login credentials for all accounts
2. Baseline Audit: Complete all "Current Status" sections
3. Profile Updates: Implement recommended optimizations
4. Metrics Dashboard: Set up tracking spreadsheet
5. Content Planning: Begin creating content library
6. Team Assignment: Designate who manages each platform
7. Review Meeting: Schedule monthly account review

Last updated: May 14, 2026 — baseline follower counts added
Next review: June 2026 (monthly cadence) Related: social-media-engagement-plan.md, tools-guide.md