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Sync 20260314

Mountain Camp 2027 - Planning Sync

Participants Josef, Dan, Guzman, Sinduri, Jens
Main goal Align on Mountain Camp 2027 vision and planning priorities, with a focus on branding, marketing, and program structure.

Action Items & Next Steps

  • Create new logo or rebrand website before DrupalCon Chicago (next week)
  • Send logo/branding materials to Dev Days and Grenoble camp
  • Develop comprehensive marketing plan
  • Post featured speakers on website to attract attendees
  • Contact Hannes Gassert about government/data sovereignty panel
  • Prepare interview questions for Dries, including topics on AI and Data Sovereignty
  • Organize Drupal in a Day event(s) as feeder to Mountain Camp
  • Form 2-3 working groups to outline top 10 priorities for next camp
  • Review and update sponsorship packages, including potential lightning talk opportunities
  • Plan CXO dinner collaboration with Extrablatt
  • Define final talk schedule, track structure, and session lengths
  • Reach out to universities for student/newcomer programs
  • Use AI to summarize brainstorming discussions

Schedule & Speaker Timeline Decisions (Updated 2026-03-14)

  • Featured Speakers & Keynotes: To be published in the Pretalx schedule before DrupalCon Rotterdam (Sept 28 - Oct 1, 2026). This allows for targeted on-site promotion and "on the schedule" credibility during the event.
  • Submission Portal (CFP): Deadline set to mid/late October (Oct 18, 2026). This provides enough time post-Rotterdam for final submissions while allowing the review phase to start earlier.
  • Full Schedule Publication: Target for mid-November (Nov 15, 2026) at the latest. This aligns with the end of the Early Bird ticket tier.

Vision & Goals

  • Primary goal is to connect people and create transformative conversations that lead to new connections and growth
  • Focus on bringing diverse groups together - newcomers with experts, different specializations, developers with business people
  • Attendees should leave equipped with new tools, connections, and knowledge to grow professionally
  • Emphasize "makers not takers" - prioritize people who contribute to open source and align with community values
  • Automate more processes to reduce organizational burden and focus on new initiatives

Attendance & Growth Strategy

  • Current attendance: ~80 people; target: 100-140 people
  • Strategies to attract new attendees:

  • Featured speakers prominently displayed on website

  • Government and C-level business people through data sovereignty/compliance panel
  • University students through partnerships (Belgium model, Roman region focus)
  • Drupal in a Day participants with discounted Mountain Camp tickets
  • Quality over quantity - prefer 100 engaged, diverse participants over larger numbers

Event Format & Structure

  • Confirmed: Dries will attend but do interview/fireside chat format instead of traditional keynote
  • Room configuration:

  • Two upstairs rooms for main talks

  • Large downstairs room as sprint/contribution space
  • Small rooms for calls and informal meetings
  • Maximum two tracks per day to maintain focus and community cohesion
  • Consider theming days around different topics (e.g., government/data sovereignty, AI/disruption, newcomer development)
  • AI-focused track or summit with potential for paid training component
  • Workshops, social events, and informal networking remain key features

Marketing & Branding

  • Rebrand website before DrupalCon Chicago to begin promotion
  • Spread awareness at upcoming events: DrupalCon Chicago, Dev Days, Grenoble camp
  • Market different days to different audiences while maintaining cohesive event
  • Leverage Dries' participation to attract attendees
  • Target Romandie/Geneva region more actively

Speakers & Content

  • Prefer curated speaker selection over open call for proposals
  • Session lengths: Consider limiting to 25-minute talks vs. traditional hour-long sessions
  • Priority topics:

  • AI and its impact on Drupal (multiple sessions)

  • Data sovereignty and compliance with government focus
  • Open telemetry and emerging technologies
  • Potential speakers: Jamie, Marcus from AI initiative, Hannes Gassert for government panel [1] [2]
  • No separate paid speaker dinner; informal gatherings encouraged

Sponsorship

  • Add sponsored lightning talks (10 minutes) before or after keynotes as sponsor incentive
  • Review entire sponsorship package to provide more value to sponsors
  • Consider premium pricing for certain business-focused tracks or summits
  • Ensure sponsor values align with community values (open source, contribution-focused)
  • Sponsors could introduce awards or other community elements

Social Events & Community Building

  • Pre-conference activities: skiing/snowboarding weekend in Davos
  • Torches or sledding social event (weather dependent)
  • CXO dinner collaboration with local restaurant for business-focused networking
  • Informal speaker gatherings (not budget-covered)
  • Social events crucial for creating connections between diverse attendee groups

Additional Considerations

  • Grants for active community contributors may be explored but challenging to scale
  • Gamification path: Drupal in a Day → meetups → first contribution → Mountain Camp grant eligibility
  • Ticket pricing not the main barrier; travel and accommodation more significant
  • Venue charges for room configuration changes; plan based on expected attendance
  • Create personas and journey maps for different attendee types (newcomers, intermediates, experts)