Sync 20260314
Mountain Camp 2027 - Planning Sync
| Participants | Josef, Dan, Guzman, Sinduri, Jens |
|---|---|
| Main goal | Align on Mountain Camp 2027 vision and planning priorities, with a focus on branding, marketing, and program structure. |
Action Items & Next Steps¶
- Create new logo or rebrand website before DrupalCon Chicago (next week)
- Send logo/branding materials to Dev Days and Grenoble camp
- Develop comprehensive marketing plan
- Post featured speakers on website to attract attendees
- Contact Hannes Gassert about government/data sovereignty panel
- Prepare interview questions for Dries, including topics on AI and Data Sovereignty
- Organize Drupal in a Day event(s) as feeder to Mountain Camp
- Form 2-3 working groups to outline top 10 priorities for next camp
- Review and update sponsorship packages, including potential lightning talk opportunities
- Plan CXO dinner collaboration with Extrablatt
- Define final talk schedule, track structure, and session lengths
- Reach out to universities for student/newcomer programs
- Use AI to summarize brainstorming discussions
Schedule & Speaker Timeline Decisions (Updated 2026-03-14)¶
- Featured Speakers & Keynotes: To be published in the Pretalx schedule before DrupalCon Rotterdam (Sept 28 - Oct 1, 2026). This allows for targeted on-site promotion and "on the schedule" credibility during the event.
- Submission Portal (CFP): Deadline set to mid/late October (Oct 18, 2026). This provides enough time post-Rotterdam for final submissions while allowing the review phase to start earlier.
- Full Schedule Publication: Target for mid-November (Nov 15, 2026) at the latest. This aligns with the end of the Early Bird ticket tier.
Vision & Goals¶
- Primary goal is to connect people and create transformative conversations that lead to new connections and growth
- Focus on bringing diverse groups together - newcomers with experts, different specializations, developers with business people
- Attendees should leave equipped with new tools, connections, and knowledge to grow professionally
- Emphasize "makers not takers" - prioritize people who contribute to open source and align with community values
- Automate more processes to reduce organizational burden and focus on new initiatives
Attendance & Growth Strategy¶
- Current attendance: ~80 people; target: 100-140 people
-
Strategies to attract new attendees:
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Featured speakers prominently displayed on website
- Government and C-level business people through data sovereignty/compliance panel
- University students through partnerships (Belgium model, Roman region focus)
- Drupal in a Day participants with discounted Mountain Camp tickets
- Quality over quantity - prefer 100 engaged, diverse participants over larger numbers
Event Format & Structure¶
- Confirmed: Dries will attend but do interview/fireside chat format instead of traditional keynote
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Room configuration:
-
Two upstairs rooms for main talks
- Large downstairs room as sprint/contribution space
- Small rooms for calls and informal meetings
- Maximum two tracks per day to maintain focus and community cohesion
- Consider theming days around different topics (e.g., government/data sovereignty, AI/disruption, newcomer development)
- AI-focused track or summit with potential for paid training component
- Workshops, social events, and informal networking remain key features
Marketing & Branding¶
- Rebrand website before DrupalCon Chicago to begin promotion
- Spread awareness at upcoming events: DrupalCon Chicago, Dev Days, Grenoble camp
- Market different days to different audiences while maintaining cohesive event
- Leverage Dries' participation to attract attendees
- Target Romandie/Geneva region more actively
Speakers & Content¶
- Prefer curated speaker selection over open call for proposals
- Session lengths: Consider limiting to 25-minute talks vs. traditional hour-long sessions
-
Priority topics:
-
AI and its impact on Drupal (multiple sessions)
- Data sovereignty and compliance with government focus
- Open telemetry and emerging technologies
- Potential speakers: Jamie, Marcus from AI initiative, Hannes Gassert for government panel [1] [2]
- No separate paid speaker dinner; informal gatherings encouraged
Sponsorship¶
- Add sponsored lightning talks (10 minutes) before or after keynotes as sponsor incentive
- Review entire sponsorship package to provide more value to sponsors
- Consider premium pricing for certain business-focused tracks or summits
- Ensure sponsor values align with community values (open source, contribution-focused)
- Sponsors could introduce awards or other community elements
Social Events & Community Building¶
- Pre-conference activities: skiing/snowboarding weekend in Davos
- Torches or sledding social event (weather dependent)
- CXO dinner collaboration with local restaurant for business-focused networking
- Informal speaker gatherings (not budget-covered)
- Social events crucial for creating connections between diverse attendee groups
Additional Considerations¶
- Grants for active community contributors may be explored but challenging to scale
- Gamification path: Drupal in a Day → meetups → first contribution → Mountain Camp grant eligibility
- Ticket pricing not the main barrier; travel and accommodation more significant
- Venue charges for room configuration changes; plan based on expected attendance
- Create personas and journey maps for different attendee types (newcomers, intermediates, experts)