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Drupal in a Day — Mountain Camp 2027

Pre-event program to feed attendees to Mountain Camp

Concept

Drupal in a Day is a one-day introductory workshop designed to bring new people into the Drupal ecosystem. Participants get discounted tickets to Mountain Camp.

Model: - Teach ~400 students - Convert ~10 passionate ones to Mountain Camp attendees - Provide reduced tickets for Drupal in a Day attendees

Proposed Schedule

# Date Location Format Status
1 September 2026 TBD (in person) Paired with AI Week — see below 🟡 Planning
2 TBD (Oct/Nov 2026?) TBD TBD 💡 Idea

Priority: Get the September event confirmed first. Pair with AI Week for maximum reach.

Format

Time Activity
Morning Drupal fundamentals
Lunch Networking
Afternoon Hands-on exercises
Close Next steps, Mountain Camp promotion

AI Week Pairing Strategy

Pairing Drupal in a Day with AI Week creates a stronger engagement hook and a natural pathway:

  1. Drupal in a Day — morning/afternoon: Drupal fundamentals + hands-on exercises
  2. AI Week context — leverage the AI Week audience (non-Drupal people interested in AI tooling) to attract new faces
  3. Hackathon — participants from the day are invited to a hackathon to continue building
  4. Mountain Camp ticket — participants receive a ticket to attend one day of Mountain Camp 2027, creating a direct bridge from intro event to the main conference

This creates a continuous engagement path rather than a one-off workshop.

University of Cours

Strong contacts established with University of Cours — a key pipeline for the newcomer audience. These contacts should be activated for the September event.

Action: Confirm University of Cours contact details and invite them as co-organisers or referral partners.

Why This Works

  • Belgium model — Proven successful in Belgian community
  • Conversion funnel — Drupal in a Day → meetups → first contribution → Mountain Camp
  • Reduced tickets — Incentivize continued learning
  • Gateway drug — "Passionate ones" who want to go further

Considerations

  • Davos accessibility — "Davos is very elite" — may not be ideal location for Drupal in a Day
  • Alternative locations — Run in different, more accessible locations
  • One at Mountain Camp — Could do one at DMC27, but keep simple

Gamification Path

Drupal in a Day → Meetups → First contribution → Mountain Camp grant eligibility

This creates a pipeline for newcomer development and community growth.

Notes

  • Coordinated with university outreach (see planning/action-items.md)
  • Contact: Nico (Belgian community) for model guidance
  • University of Cours: strong contacts established — activate for September event
  • Meeting confirmed: Drupal CH is the home platform for the entire Swiss Drupal community; Drupal in a Day is a core part of that ecosystem alongside Splash Awards and Mountain Camp

Related: See feedback/feedback-analysis.md for newcomer-focused feedback, program/overview.md for newcomer track.