Marketing Roadmap — Mountain Camp 2027
See marketing/ for all marketing-related planning
Strategy Overview
Goals
- Increase attendance from ~80 to 100-140
- Attract diverse audience (newcomers, experts, C-level)
- Leverage Dries participation for promotion
- Market different days to different audiences
Approach
- Featured speakers prominently on website
- Website rebrand (refresh, not new logo) before DrupalCon Chicago
- Spread awareness at DrupalCon Chicago, Dev Days, Grenoble
- Target Romandie/Geneva region more actively
Key Campaigns
Phase 1: Launch & Awareness (March-April 2026)
| Milestone |
Date |
Details |
| Website Refresh |
Before Dev Days Athens |
Rebrand website |
| Dev Days Athens Announcement |
April 22, 2026 |
Dates, 10th anniversary, Dries tease |
Phase 2: Speaker & Theme Teasers (May 2026)
| Milestone |
Date |
Details |
| Featured Speaker Outreach |
May 2026 |
Begin outreach to 3-5 high-profile |
| Media Partner Outreach |
May 2026 |
TheDropTimes, Drupal.org blog, podcasts |
Phase 3: Engagement & CFP (August 2026)
| Milestone |
Date |
Details |
| CFP Open |
July 1 |
Speaker recruitment |
| Super Early Bird |
Early August |
Ticket launch |
| Call for Sponsors |
Mid August |
Publish prospectus |
| Featured Speakers Confirmed |
August 2026 |
All confirmed by end of Aug |
| Save the Date |
Early August |
Social blast |
| Program Outline |
Mid August |
Guide for speakers |
| Super Early Bird Closes |
Late August |
Switch to early bird |
Phase 4: Featured Speakers & DrupalCon EU (September 2026)
| Milestone |
Date |
Details |
| Featured Speakers Announced |
Early September |
Major announcement |
| Keynotes on Pretalx |
Sept 21, 2026 |
Before DrupalCon Rotterdam |
| DrupalCon Rotterdam |
Sep 28 - Oct 1 |
On-site promotion |
| CFP Closing Reminder |
Mid October |
One week left |
| CFP Closes |
Oct 11, 2026 |
Mid-october deadline |
| Milestone |
Date |
Details |
| Full Schedule Published |
Mid November, 2026 |
All sessions, tracks |
| Sponsors Announced |
Late November |
Thank you to sponsors |
| Early Bird Closes |
Nov 15, 2026 |
Regular pricing starts |
Phase 6: Final Push (December 2026 - January 2027)
| Milestone |
Date |
Details |
| Sprint Topics Announced |
Mid December |
Contribution sign-ups |
| Weekly Session Spotlights |
January 2027 |
Weekly cadence |
| Regular Pricing Ends |
Jan 15, 2027 |
Late pricing |
| Attendee Guide Published |
Late January |
Travel, hotels, packing |
Phase 7: Countdown (February 2027)
| Milestone |
Date |
Details |
| Daily Countdown Posts |
February |
Speaker spotlights, Davos facts |
| Pre-Event Email |
Feb 25, 2027 |
Final logistics |
Channels
- Social: LinkedIn, X (Twitter), Bluesky, Mastodon
- Website: mountaincamp.ch
- Newsletter: Email campaigns
- Media Partners: TheDropTimes, Drupal.org blog, community podcasts
- Drupal.org: Event listings, blog posts
Notes
- Quality over quantity — 100 engaged > 140 passive
- Different days marketed to different audiences
- Leverage Dries participation throughout
Related: See marketing/personas.md for audience definitions, timeline.md for master timeline.